Friday, February 6, 2009

Weekly Cable Ratings (Jan 26-Feb 1)

Source: Nielsen Ratings and TVByTheNumbers.com

Prime-time Average Viewers (Top 15)
Network Audience
1. USA 2,359,000
2. Fox News 1,840,000
3. TNT 1,589,000
4. Disney 1,544,000
5. TBS 1,290,000
6. Nickelodeon 1,248,000
7. Cartoon 1,109,000
8. A&E 1.044,000
9. FX 1,032,000
10. Hallmark 983,000
11. ABC Family 981,000
12. ESPN 961,000
13. HGTV 952,000
14. CNN 925,000
15. AMC 919,000

Where is MSNBC? Well, it is ranked 24 with 758,000 viewers. More people watch Lifetime, Discovery, Spike, SciFi, TLC, History, Tru TV and Food Network than MSNBC.

When looking at only cable news channels for Feb. 4, according to Nielsen Ratings, Fox News dominates the ratings.

Cable News Ratings (Total Day)
1. Fox News 1,433,000
2. CNN 765,000
3. MSNBC 477,000
4. Headline News 330,000
5. CNBC 247,000

Cable News Ratings (Prime Time)
1. Fox News 2,922,000
2. CNN 1,286,000
3. MSNBC 905,000
4. Headline News 812,000
5. CNBC 199,000

Time Slots
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 1,114,000 viewers (375,000) (674,000)
American Morning—473,000 viewers (173,000) (290,000)
Morning Joe-422,000 viewers (162,000) (223,000)
Squawk Box-212,000 viewers (77,000) (125,000)
Morning Express w/ Meade- 198,000 viewers (110,000) (118,000)

6PM - P2+ (25-54) (35-64)
Special Report w/Bret Baier – 2,169,000 viewers (425,000) (940,000)
Situation Room— 1,078,000 viewers (270,000) (571,000)
1600 Pennsylvania Avenue —536,000 viewers (161,000) (270,000)
Mad Money—265,000 viewers (118,000) (148,000)
Prime News–341,000 viewers (158,000) (184,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/Shepard Smith– 2,086,000 viewers (503,000) (924,000)
Lou Dobbs Tonight–901,000 viewers (266,000) (483,000)
Hardball w/Chris Matthews —722,000 viewers (190,000) (335,000)
Kudlow Report —219,000 viewers (114,000) (156,000)
Issues– 520,000 viewers (252,000) (329,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,706,000 viewers (778,000) (1,494,000)
Campbell Brown—940,000 viewers (261,000) (416,000)
Countdown w/Keith Olbermann –1,004,000 viewers (301,000) (513,000)
CNBC Reports—178,000 viewers (77,000) (104,000)
Nancy Grace –1,290,000 viewers (550,000) (744,000)

9 PM - P2+ (25-54) (35-64)
Hannity–2,854,000 viewers (706,000) (1,264,000)
Larry King Live—1,495,000 viewers (367,000) (562,000)
Rachel Maddow Show –1,122,000 viewers (320,000) (532,000)
American Greed—256,000 viewers (119,000) (153,000)
Lou Dobbs- 528,000 viewers (213,000) (313,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta—2,196,000 viewers (411,000) (885,000)
Anderson Cooper 360—1,421,000 viewers (458,000) (590,000)
Countdown w/Keith Olbermann—589,000 viewers (214,000) (243,000)
On the Money—162,000 viewers (69,000) (86,000)
Nancy Grace –676,000 viewers (343,000) (440,000)

11 PM P2+ (25-54) (35-64)
The O”Reilly Factor– 1,408,000 viewers (415,000) (709,000)
Anderson Cooper 360 —777,000 viewers (326,000) (391,000)
Rachel Maddow Show –514,000 viewers (209,000) (251,000)
Mad Money- 128,000 viewers (a scratch w/45,000) (81,000)
Showbiz Tonight– 404,000 viewers (226,000) (256,000)

Fox News dominates the ratings, hour by hour, day by day. Coincidence? So why are liberals upset with this? Maybe Fox News knows how to report news and make it interesting? Or is it because they don't make every news story a "crisis" like NBC tends to do.

Take another look at the 8 p.m. and 10 p.m. time slots. Keith Olbermann has dropped to third place. Nancy Grace is now bulldozing over Olbermann's show. Olbermann better stop focusing his attacks on O'Reilly and take some of that anger at Nancy Grace.

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